Great PR Opportunity

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chris armstrong
This user joined in Aug 2009 and has made 16 posts.
Posted on 24 November 2009 at 13:51
The Sunday Times are putting together the Top 100 Summer Holidays for 2010.[/b]

This annual feature in the Travel section of the newspaper is published at the start of January every year. They are looking for packages for Summer 2010.

They have laid out the following criteria:

WHERE? Last year we restricted this feature to the UK and Europe. This year we will consider longer-haul trips, but the emphasis will still be closer to home – ie short haul is more likely to be included than long haul.

HOW MUCH? All price brackets will be considered, but this year especially, I’m looking for value. That doesn’t mean cheap and nasty, but it does mean good-quality holidays at great prices. Offers, reductions and added extras are by no means essential, but they may help, so do please highlight them if you have any.

ANGLE: to maximise your chances of being included, it helps to have an angle, however slight. It could be anything – a trend, an unusual activity, a new hotel, a celebrity connection, a telling detail – just something that’s a little more than a bald description of the holiday.

SUMMER: means anything between May and September 2010.

VARIETY: we’re looking for all styles – family, adventure, cultural, cruising, active, gourmet, camping, romantic, the lot. Anything that sounds like a plausible main summer holiday for Sunday Times readers.

WHAT TO INCLUDE: all suggestions sent should come with…

Prices for May and August, to show low and high season rates. They should be per person (unless it’s specifically a family break, in which case please supply a price for a family of four – two adults, two kids).
Duration of the holiday (ideally a week, but clearly there will be exceptions).
What’s included in that price
Contact name, phone number and website of the operator.

[b]End of Wednesday 25th Nov is the deadline to receive these packages to be submitted.

If you do want to add a package onto this list email c.armstrong@countrysiderecreation.com with details of your package in a Microsoft Word document. I will then send these on to The Sunday Times.

The Sunday Times reserves the right to choose the top 100 from all the packages submitted.

The link below should take you to the online pages of last year’s Top 100 to see the sort of info they are after.


This is a great opportunity to gain valuable PR in the UK market.

Kind Regards

Chris Armstrong
Marketing Executive
Countryside Access and Activities Network
The Stableyard, Malone Road
Barnett's Demesne
02890 306 941


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