CAAN Winter Campaign Update

< Back to Marketing Opportunities  Start a New Topic

chris scott
This user joined in Oct 2008 and has made 319 posts.
Posted on 15 January 2010 at 10:57
Hi All,

I am just sending a quick email to keep you up to date with the current ‘Winter Campaign’ being delivered by CAAN.

Since Monday 11th the following actions have taken place:

Social Marketing

A new Facebook and Twitter page has been launched for both OutdoorNI.com and WalkNI.com

Our fan / follower base on both is growing strongly since the beginning on the week.

Become a Fan of OutdoorNI on Facebook

Follow OutdoorNI on Twitter: http://twitter.com/outdoorni

Become a Fan of WalkNI on Facebook

Follow WalkNI on Twitter http://twitter.com/walkni

We have also launched a new blog accessible from all of our websites http://www.outdoorni.com/blog/


Targeted e-zines have been sent out this week to customer database in NI, ROI and GB in the following quantities.

OutdoorNI.com 3345
WalkNI.com 7495
CycleNI.com 3329
CanoeNI.com 1728

To ensure that you receive these e-zines please submit your details to http://www.outdoorni.com/Newsletter.aspx


CAAN will be attending

Belfast Holiday World Show, Kings Hall 15th – 17th Jan 2010 under the OutdoorNI.com brand. For more information on the exhibition see http://www.outdoorni.com/e726_OutdoorNI_com_%40_Belfast_Holiday_World_Show_2010.aspx

Dublin Holiday World Show, RDS Simmonscourt 22nd -24th Jan 2010 alongside NITB. For information on the exhibition see http://www.outdoorni.com/e727_OutdoorNI_com_%40_Dublin_Holiday_World_Show_2010.aspx

For both shows we will be distributing an ‘Activity Breaks’ Flyer consisting of the activity short breaks submitted by the trade before Christmas.

The flyer can be downloaded from the OutdoorNI.com on-line trade forum – red link at bottom of this email.


We were delighted that BBC Countryfile featured the Ulster Way as part of their ‘Best of British Landscapes’ Special on BBC1 Sunday 10th Jan 2010.

Several strong pieces of PR were generated around a ‘New Year’s Resolutions’ press release including:

Irish Daily Star December 28th - Coasteering and Skydiving
Newsletter December 29th - Coasteering
Irish Daily Mirror Decmeber 28th -Coasteering

Further PR is expected this week based around the Belfast Holiday World Show for example we have already secured ½ page in Belfast Telegraph on 13th January.

Kind Regards,

Chris Scott
Activity Tourism Manager
Countryside Access and Activities Network
Direct Line: 02890 306 940
Reception: 02890 303 930
PDF Document
672.0 KB

This topic has been viewed 557 times and has had 0 replies:

Post a Reply