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Activity Tourism E-marketing Seminar - Maximising your E-Potential. Limited Spaces. Book Now to Avoid Disappointment.

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beverley pierson
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This user joined in Oct 2008 and has made 48 posts.
Posted on 3 February 2010 at 08:47
This seminar is devoted to informing activity providers and partners of the practical application of current technologies and social networking opportunities so that you can better compete, grow business and stimulate innovation.

This is a golden opportunity not to be missed...
Who should attend?
Activity providers who want to learn how to maximise e-marketing potential covering:
• Search Engine Optimisation
• Google adwords
• CRM
• Social networking

The morning session will cover
• Understanding the difference between Sales and Marketing
• The need for strategy
• Understanding customer online behaviour
• Why Search Engine Optimisation isn't always the answer
• The need for a holistic online marketing strategy
• Case studies of 2 local firms
• Why it is essential to leverage positive online PR

The afternoon session will cover:
• Family businesses dealing with the next generation as we enter a new decade
• How to create an effective online marketing strategy
• Is social media a channel I should use
• Creating a publishing schedule
• List building strategies
• Practical metrics for measuring success

Date
Thursday, 18th February 2010, 9.30am

Venue
Down Royal Racecourse, Lisburn

Itinerary
9.30 Coffee and Registration
10.00 Welcome by Carolyn Boyd, Industry Development, NITB and
Chris Scott, CAAN
10.15 Online Reputation Management
Niall McKeown, ION Online Marketing
11.00 Tea/Coffee Break
11.15 Strategy made simple
Gareth Dunlop, Tibus
11.45 Q&A
12.15 Lunch
13.30 Technology & Tourism - From the Noughties into (stroppy) Teens
Joan Mulvihill, Irish Internet Association
14.00 Practical Workshop
Nigel McKeown & Gareth Dunlop
16.00 Q&A
17.00 Summary and close

Delegates can avail of this Seminar for just £40.00 plus VAT. Places are limited and will be allocated on a first come, first served basis.
Please click on the following link to complete the booking form to secure your place today: https://registrations-online.com/nitb-eMarketing/

Our Keynote Speakers

Niall McKeown is the founder and Commercial Director of Ion, a leading digital strategy and marketing company based in Belfast. Over the past 10 years Niall has assisted local firms such as Hastings Hotels, La Mon Hotel and Country Club, The Merchant Hotel and Winemark Ltd with their online marketing strategies. Niall is a keen blogger and often presents on the nature and structure of online marketing strategies.

Gareth Dunlop is Managing Director of Tibus, the internet consultancy firm with operations in Belfast and Dublin. As a leading web specialist, Gareth has advised blue chip organisations including Spar, Bank of Ireland, Ulster Bank, Northern Bank, Invest NI, Intertrade Ireland, Enterprise Ireland, the NIO and the BBC. Gareth writes and lectures extensively on internet related matters, and he has a regular column in Business Eye and Business Plus magazines.

Joan Mulvihill has worked in industry (retail and manufacturing) for ten years in London and Amsterdam, before returning to Dublin and transitioning to a business advisory role for BDO Simpson Xavier. As the Senior Manager responsible for Family Business Services, she advised family-owned and entrepreneurial businesses on ownership and management succession.
Since leaving BDO in October 2008, she founded Starting Today, a series of seminars designed to support professionals and seniors managers impacted by the recent economic downturn. She is also a founding Director of Emerge Ireland, a business designed to support the incubation and acceleration of start-up businesses through the provision of consulting support and access to human and financial capital.

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