Easter Marketing Activity

Hi all,

Further to my e-mail on 4th March regarding Easter Marketing Activity.

Thank you very much to those of you who have uploaded events, offers and day short breaks to OutdoorNI.com and associated sister websites.

The consumer is certainly spoilt for choice when considering outdoor activities during the Easter period.

In order to get the full benefit of CAAN's Easter marketing activity please upload any remaining information as soon as possible.

We will be carrying out the following marketing activity in the lead up to Easter with the objective of increasing the awareness of the range of outdoor activities available to families from both NI and ROI.

Marketing activity will include:

E-Marketing:

The following targeted e-newsletter will be sent to:

o CycleNI.com – e-newsletter to over 4000 consumers (23/03/2010)
o WalkNI.com – e-newsletter to over 8000 consumers (24/03/2010)
o OutdoorNI.com –e-newsletter to over 4000 consumers (25/03/2010)
o CanoeNI.com – e-newsletter to over 2000 consumers (29/03/2010)

To receive these e-newsletters please ensure you register via http://www.outdoorni.com/Newsletter.aspx

PR Activity

We will be distributing a press release to NI and ROI media with the focus on Top 10 Easter Family Adventures in Northern Ireland see: http://www.outdoorni.com/blog/2010/03/23/top-ten-easter-family-adventures/

We will endeavor to communicate where these articles have gone to press.

Social Marketing via Facebook and Twitter

Both OutdoorNI.com and WalkNI.com have Facebook and Twitter profiles with ever increasing fan bases.

We will be heavily promoting events and news via these social networking tools leading into Easter.

Please encourage your customers to interact with us. In particular the OutdoorNI and WalkNI ‘Facebook Wall’ is a great place to encourage customers to place testimonials about your business.

Become a Fan on Facebook
Follow us on Twitter

I wish you all a successful Easter period.

The OutdoorNI.com team will also be exhibiting at the National Outdoors Show in Birmingham NEC March 26th – 28th 2010 http://www.outdoorsshowextra.co.uk/the_show_2010/Outdoorshomepage/

Kind Regards,

Chris Scott
Activity Tourism Manager
CAAN
02890 306 940
chris@countrysiderecreation.com