National Trails Day 2010 - PR Opportunity

National Trails Day 2010 – PR Opportunity

National Trails Day is a celebration of Ireland’s wonderful variety of trails and a chance for everyone to enjoy some of our most beautiful countryside, forests, mountains and lakes. Its primary objective is to raise awareness of outdoor trails but it obviously presents a fantastic PR opportunity for Outdoor Activity Providers.

CAAN will be leading the organisation and marketing of National Trails Day for Northern Ireland in partnership with our financial partners Inland Waterways and Inland Fisheries Branch of the Department of Culture, Arts and Leisure, Northern Ireland Environment Agency, Waterways Ireland, Sport Northern Ireland and support partners National Trust and Forest Service.

National Trails Day 2009 was very successful in the Republic of Ireland, with more than 10,000 people getting out enjoying trails in a variety of ways. Events which are all offered free of charge to the public, included “bat walks”, mountain bike cycles, family orienteering, horse riding, try canoeing, heritage walks and just plain ordinary walking! Several events were held in Northern Ireland. This year we hope that in all areas of Northern Ireland we can have a fantastic range of interesting and exciting things on a trail, be it on land or water.

It would be fantastic to have as many outdoor activity providers involved as possible. CAAN has set the target of generating £100,000 PR for this event so why not take advantage of this opportunity by organising an innovative event.

CAAN asks you to mark Sunday 3 October in your diary now for your local trail event. Details will be sent to you in the coming weeks giving guidelines for planning the event and how to get your event included in National Trails Day.

For any queries in the meantime, please contact aideen@countrysiderecreation.com.

Let’s make National Trails Day in Northern Ireland a major participation event.

Aideen Exley
Countryside Access and Activities Network
aideen@countrysiderecreation.com
Tel: 028 9030 3931