Nestle - Get set Go Free

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chris scott
This user joined in Oct 2008 and has made 319 posts.
Posted on 20 April 2010 at 14:25
Hi all,

Please see promotional opportunity available with Nestle. Although not mentioned in the email below they may be willing to financially reimburse activity providers for their contribution to this scheme. This will be negotiated on a one to one basis.

For any further information please directly contact Jennie Male at Parrallel Promotions sees contact details below.

Kind Regards,

Chris Scott
Activity Tourism Manager – CAAN
02890 306 940


We have an opportunity that I believe will be of interest to you.

Parallel Promotions has recently been appointed by Nestlé with regards to their existing ‘Go Free’ promotion.

As you may know the Go Free promotion is one of the largest on-pack promotions in the UK, Northern Ireland and ROI communicated on over 50 million packs of Nestlé cereals, confectionery, and beverages. Brands participating in the promotion include Cheerios, Shreddies Milky Bar, Smarties, Nesquik and many others.

We are in the recruitment stage for the 2010- 2011 activity which has been refreshed in order to create an even bigger consumer impact. In short a bigger and better promotion entitled Get Set Go Free.

The Get Set Go Free promotion is aimed at getting families with children more active during the long Summer holiday period and in 2010 and we will be offering a greater number of free activities to choose from. Simply collect points (and tokens/wrappers) from your Nestlé family favourites and redeem them for activity vouchers online.

Some of the categories we are looking to include within this exciting campaign are climbing lesson, white water rafting session, wind surfing lesson, water skiing, kite buggying, abseiling lesson, canoeing lesson, horse riding lesson, sailing lesson, adventure days out and orienteering and we would very much like to discuss partnering with you on this promotion.

Below is an outline of the offer we would like to include along with an outline of the chosen mechanic and exposure:

Offer: Free canoeing lesson

• Customers will call you to book their chosen activity
• Each pack is worth a pre-determined points value
• Each activity requires a predetermined points value
• Customers collect points online by entering the pack URN online
• Select activity and download voucher, activate voucher by attaching points lozenges found on wrappers to match the activity’s point requirement
• On arrival will present completed voucher in exchange for a free session

• On-pack – Over 50 million Nestlé packs (cereals/confectionery/beverages)
• Below are examples of this year’s campaign
• Online - www.nestle-gofree.co.uk

Each activity will have its own landing page and search facility (as shown below)

Partner Benefits:
• Inclusion in the high-profile, activity-based on-pack promotion
• Communication of your venue on the website
• Engagement with your core target audience
• Increased footfall to your website and venues
• New customers

• We are approaching all the partners now to get their interest and those that want to participate will be given further details
• We would need you to register your interest in participating by 26th April 2010
• The actual promotion will go live in June 2010 but we will be designing, building and testing the revamped website by April 2010

Next steps:
• To register your interest and provide confirmation of your offer by 26th April 2010
• Parallel to confirm all aspects of the promotion to interested parties

I am very keen to get you involved with the 2010 activity. Please call me on 08708 500 098 if you have any questions.

I look forward to hearing from you soon.

Kind regards,


Jennie Male
Account Manager - Product Development

Parallel Promotions

t: 0870 8500098
f: 020 8977 1203
e: jennie.male@parallelpromotions.co.uk
w: www.parallelpromotions.co.uk
a: Our House, 60 Waldegrave Road, Teddington, Middlesex, TW11 8LG

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