Tourism Ireland GB Marketing Campaign - Senior Specials Passport

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chris scott
This user joined in Oct 2008 and has made 319 posts.
Posted on 29 April 2010 at 16:03
Hi All,

Please find details on a fantastic opportunity for GB marketing via Tourism Ireland.

This has just been forwarded to us by Tourism Ireland who apologise for the short turn around time.

Senior Specials* in Ireland

This Quarter 2 campaign in GB is to develop and market a range of offers available to consumers aged 66 and over on the island of Ireland.

There are over 2 million consumers amongst our core target groups in the 65-74 age bracket in GB.

The objective is to drive business in the short term and this target group have disposable income and are willing and able to travel at short notice. The campaign will be fronted by a well known celebrity who will promote the campaign across all media.

• Offers will be valid from May 17 – August 31
• Offers will be consistent by sector so to be easily understood and promoted
• Only one member of a couple travelling would need to be over 66 to access the offers
• Fulfilment will be by way of the Senior Specials Passport which can be applied for via Tourism Ireland’s GB Consumer Line or downloaded from www.discoverireland.com
• Senior Specials Packs will be sent to consumers which include a Senior Specials Pass (used with Photo ID as proof of age); Senior Specials Offers Guide; Accommodation Guides; Attraction Guides etc.

Please note that this campaign will be running in the GB market and that NITB will contact you in the near future regarding opportunities in the ROI and Domestic Markets

All participants should return the completed form directly to Siobhann McManamy – smcmanamy@tourismireland.com by close of play Wednesday 5th May 2010.

The CAAN marketing team would advise that many of the walking breaks which have been uploaded by self catering providers on both OutdoorNI.com and WalkNI.com could be adjusted accordingly to suit this campaign.

Further information and the necessary forms can be downloaded from the red link at the bottom of this email.

Kind Regards,

Chris Scott
Activity Tourism Manager
02890 306 940
Word Document
249.5 KB

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