OutdoorNI.com - Summer Campaign - How to get involved

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chris scott
This user joined in Oct 2008 and has made 319 posts.
Posted on 25 May 2010 at 17:55
OutdoorNI.com – Summer Campaign

CAAN will be launching the OutdoorNI.com Summer Campaign on week beginning Monday 31st May 2010.

The campaign will run throughout the course of the ‘summer season’ until the end of September 2010.

The purpose of this email is to let you know:

o What marketing activity will be taking place
o How YOU can get involved to promote your business

Aim of the campaign

o To increase the awareness of outdoor activities available in Northern Ireland to the NI & ROI Family market
o To increase traffic to OutdoorNI.com
o To increase web referrals and enquiries to activity providers from OutdoorNI.com

Marketing activity taking place within the campaign

o Key Exhibitions
o E-Marketing
o Social Networking
o PR

To view the specific timing of this activity please download ‘Summer Campaign Info Sheet’ from the red link at the bottom of this email. Print out the document or save it somewhere safe so you can refer to it over the summer.

If you have forgotten your username and password then please do not hesitate to contact me.

How to get involved

Getting involved couldn’t be easier; all you have to do is keep your OutdoorNI.com profile up to date.

Ensure you upload events, day / short breaks and news items that are attractive to the family.

Advice on how to do this is available from ‘Summer Campaign Info Sheet’

Ensure you upload details within the deadlines indicated – these will be strictly adhered to.


If you have any questions or queries regarding the Summer Campaign please contact:

Chris Scott
Activity Tourism Manager – CAAN
02890 306 940
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