Tourism Ireland Seminar - Know Europe - Grow Europe

Know Europe - Grow Europe

Belfast
Location: Europa Hotel, Great Victoria Street, Belfast
Date: Thursday 14th October
Time: 12.30-17.30

Dublin
Location: Bewley’s Hotel, Ballsbridge, Dublin
Date: Friday 15th October
Time: 09.30-13.30

Tourism Ireland invites you to join us in Belfast on 14th or Dublin on 15th October for Know Europe - Grow Europe 2010. The purpose of this seminar is to provide you with valuable information about the key European markets and to highlight potential marketing opportunities for your business.

Through a series of presentations from Tourism Ireland market managers, and key in-market and Irish industry operators, we plan to offer practical examples of marketing activity that works, as well as top tips from market experts for developing your business in European markets.

Mainland Europe has been a source of growth in visitors to the island of Ireland over the last ten years. 31% of visitors now arrive from Mainland Europe and they account for 36% of revenue and 43% of bednights, the highest of any market region. Visitors from Europe tend to stay for longer than average and have a high propensity to visit different regions and Northern Ireland.

Attendance is free.

For more information and registration please click on the links for:

Dublin http://bit.ly/cAoCxq
Belfast http://bit.ly/9aMVs8

Programme:

Belfast

12.30 -13.30 Welcome lunch & registration
13.30 -14.30 Europe & Northern Ireland: the opportunity and routes to market
14.30 -15.20 Focus on Germany
15.20 -16.10 Focus on Southern Europe
16.10 -16.30 Northern Europe and Golf
16.30 -17.30 Q&A Working with Europe & how to get involved

Dublin

09.30 – 10.00 Registration
10.00 – 10.40 Europe opportunity and routes to market
10.40 – 11.30 Focus on Germany
11.30 – 12.40 Focus on France & Southern Europe
12.40 – 13.00 Northern Europe and Golf
13.00 – 13.30 Q&A and how to get involved
13.30 – 14.30 Lunch