Last Reminder – Activity Tourism Forum, 2 – 4.30 p.m. Wednesday 16th March 2011, Greenmount Agricultural College

Last Reminder – Activity Tourism Forum
2 – 4.30 p.m. Wednesday 16th March 2011
Greenmount Agricultural College

Hi all,

I am just sending this note to give you a last reminder about the upcoming Activity Tourism Forum at 2- 4.30 p.m. Wednesday 16th March 2011 at Greenmount Agricultural College.

I would be grateful if you could register your attendance with
Ben Willis
ben@countrysiderecreation.com
02890 303 930

Please see agenda below:


2.00 p.m. Welcome and Introductions

2.05 p.m. Launch of Activity Tourism Action Plan 2011 / 2012

This is your opportunity to find out details of NITB / CAAN’s Action Plan to deliver marketing, industry communication and development to the activity tourism sector in 2011 / 2012.

Learn of the upcoming marketing opportunities to promote your business.

2.25 p.m. Launch of New OutdoorNI.com

OutdoorNI.com is undergoing a significant redesign to target the following four groups:

-Families
-Young & Lively
-Learn to
-Challengers

Find out how your organisation can make the most of these changes. Learn how to ensure you receive prominence on the new look website in order to maximise enquiry generation.

2.35 p.m. Meeting Customer Expectations

CAAN has recently carried out research with the aim of gaining an understanding of customer expectations of the service level provided by activity providers.

Find out those customer expectations to ensure you can meet them in the forthcoming season.

2.45 p.m. Have your say – Focus Groups

-NITB Industry Training
NITB significantly invests in training for the activity tourism sector each year. In the past two years this has been provided via a learning journey and training seminar. This is your opportunity to shape how this training is delivered in 2011 / 2012.

-Adventuremark www.adventuremark.co.uk
The Activity Tourism Forum now has a representative on the UK Adventure Mark Managing Forum. This focus group will provide that representative with an overview of the local industry’s opinion and issues surrounding the scheme.

4.15 p.m. Any Other Business

4.30 p.m. Close


Kind Regards,

Chris Scott
Activity Tourism Manager
CAAN
02890 306 940
chris@countrysiderecreation.com