Summer FunDays.ie / Kerry Foods Promotion

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chris scott
This user joined in Oct 2008 and has made 319 posts.
Posted on 19 April 2011 at 13:41
Hi all,

Please find details on a promotional opportunity with FunDays.ie and Kerry Foods.

Please contact FunDays.ie with any queries you may have.

Kind Regards,

Chris Scott
Activity Tourism Manager
02890 306 940


This Summer, www.FunDays.ie are linking up with Denny in a massive nationwide promotion.

The idea behind the campaign is that Mum has two things on her mind this summer: how will I entertain my kids… and will I be able to afford it?

Often, there’s a great place to bring your kids, but you might not know about it. Denny want to help by giving Mum some inspirations for where she can bring the kids, and also help her pay for it, by offering ‘2 for the price of 1’ entry to participating venues.

We would love you to be one of our participating venues, joining www.FunDays.ie and Denny in a campaign that’s got a budget of over €500,000 for media spend alone. Our plan is that every Mum will know about this great offer this Summer.

This new campaign is the only one Denny will be running this Summer, and they are planning a massive support campaign to drive people to take up these offers… which will in turn drive people along to participating venues, which could include yours!

The campaign is due to commence on Monday 16th May and run until the end of August.

Should you be interested in participating we will require the following from you:

Details of your Offer ( Example: Free Child Admission with each paying Child – Or 1 Child Free with Each Paying Adult)

Terms and Conditions of your Offer:

Once we have the details of your offer we will publish to the dedicated DennyFunDays Website which will in turn link to the FunDays.ie main site. We will send you a link to sign off prior to publication.

You will receive a complimentary listing on the FunDays.ie site for the duration of the promotion plus all the additional awareness that will be generated as a result of the Kerry Foods/Denny Marketing Team - at no cost to you.

The actual campaign will work as follows:

On 100 & 200g Packs of Denny Ham there will be Coupon Code. In order to participate the customer will need to enter the code onto the website we will build – and then download and print out a “voucher” for the particular venue they decide to visit. On the larger “Twin Pack” there is a wrap around cardboard sleeve which will have the “ voucher” inside it – the customer will be directed to the DennyFundays website in order to choose the venue to visit. I will forward images of both once they are available from our design team.

The media plan is being finalised at present and there is a great range of vehicles being utilised including TV/Radio/National Press and Online Banners with a budget of 500k allocated and confirmed.


Jacqueline O'Reilly
Finding Fun Fast for Families
Telephone: +353 (01) 4433387

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