Northern Ireland Adventureland – follow up campaign

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chris scott
This user joined in Oct 2008 and has made 319 posts.
Posted on 15 August 2011 at 10:45
NITB and CAAN are running a targeted follow up campaign to the successful Northern Ireland Adventureland Campaign.

The campaign will be again be targeted at the Northern Irish ‘young & lively’ (16 -30 year old) and ‘kids rule’ (family) market segments to encourage them to partake in outdoor activities during the remainder of August 2011.

The campaign will involve print advertising in the Belfast Telegraph & local press in Fermanagh, Tyrone, Down and along the North Coast (full media plan is available to download by clicking on the red link at the bottom of this message). The will be accompanied by ongoing e-marketing and social media communications in the OutdoorNI.com summer campaign.

To ensure you receive the maximum benefits from this campaign please ensure your profile, events and activity ideas are up to date on OutdoorNI.com.

Kind Regards,

Chris Scott
Activity Tourism Manager
02890 306 940
Excel Spreadsheet
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This user joined in Dec 2009 and has made 3 posts.
Posted on 15 August 2011 at 12:28
Hi Chris,

I see this information, is it possible for a group of young people from our Village to take part in these outdoor activites, not sure how to go about it. Come back to me if you can help.

Mairead White

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