Northern Ireland Adventureland Weekend - Review

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chris scott
This user joined in Oct 2008 and has made 319 posts.
Posted on 29 September 2011 at 17:13
Dear Activity Provider,

The Review of Northern Ireland Adventureland Weekend 2011 is now available to download from either the red link at the bottom of the email or from http://www.countrysiderecreation.com/downloads/Review%20of%20Northern%20Ireland%20Adventureland%20Weekend%202011.doc

The purpose of this report is to review the success of the inaugural Northern Ireland Adventureland Weekend (NIA) which was held on the 9th and 10th April 2011. The success has been measured by reviewing the opinions of the consumers that participated during the weekend and the private sector trade that engaged in the campaign. Success is measured against the aims and objectives of the campaign with recommendations made for a potential follow up event.

Further research is being carried out in the next few weeks to measure the impact on repeat bookings throughout the summer of 2011.

Funding has been secured for Northern Ireland Adventureland 2012. The revised concept and information on how you can get involved will be outlined at the Activity Tourism Forum on Oct 12th at Greenmount Agricultural College. You should have received your invite by email earlier this week.

Kind Regards,

Chris Scott
Activity Tourism Manager
02890 306 940

Word Document
2.9 MB

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