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OutdoorNI.com March E-Marketing Campaign

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sarahnelson
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This user joined in Jul 2011 and has made 81 posts.
Posted on 5 March 2012 at 17:01
OutdoorNI.com is planning its marketing campaign for March 2012.

The Target Markets will be Northern Ireland & Republic of Ireland

Marketing Activity Taking Place:

At least 5 e-newsletters:
Week Commencing 5th March
NI&ROI: NI Adventureland Weekend

Week Commencing 12th March
NI&ROI: St Patricks Day – events and deas/ Mother’s Day Events - Ideas/Gift Vouchers /Adventureland Weekend

Week commencing 19th March
NI: Adventureland Weekend
ROI: Adventureland/Easter – Events and Ideas

Week commencing 26th March
NI &ROI: Adventureland follow up/ Easter Events/Ideas

Blogs:
Adventureland Weekend – Family events and Fun with Friends
Top Easter Family Adventures

Ongoing Facebook and Twitter Campaign

HOW TO GET INVOLVED:
Upload events and activity ideas for St Patricks Day and Mother’s Day as soon as possible. Events and Ideas that provide clear details with strong images will have a better chance of being selected to feature in e-zines and blogs. Also keep in mind it won’t be long until we are promoting Easter events!

Upload Gift Vouchers for Mothers’ Day. If you choose to upload a voucher for Mothers’ Day please make sure you target the appropriate market (e.g. female, families) in the blurb and provide a suitable image i.e. a ‘for Her’ voucher should have an image of a female participating in the activity. Again the gift vouchers that follow the best practice guidelines http://forum.outdoorni.com/Thread.aspx?ID=259 will have a better chance of being selected to feature in the e-zines and blogs.

If you have any questions or queries regarding any of the above please contact:

Sarah Nelson
Marketing Intern – CAAN
s.nelson@countrysiderecreation.com
02890 303930

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