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sarahnelson Administrator This user joined in Jul 2011 and has made 81 posts. | Posted on 5 March 2012 at 17:01 OutdoorNI.com is planning its marketing campaign for March 2012. The Target Markets will be Northern Ireland & Republic of Ireland Marketing Activity Taking Place: At least 5 e-newsletters: Week Commencing 5th March NI&ROI: NI Adventureland Weekend Week Commencing 12th March NI&ROI: St Patricks Day – events and deas/ Mother’s Day Events - Ideas/Gift Vouchers /Adventureland Weekend Week commencing 19th March NI: Adventureland Weekend ROI: Adventureland/Easter – Events and Ideas Week commencing 26th March NI &ROI: Adventureland follow up/ Easter Events/Ideas Blogs: Adventureland Weekend – Family events and Fun with Friends Top Easter Family Adventures Ongoing Facebook and Twitter Campaign HOW TO GET INVOLVED: Upload events and activity ideas for St Patricks Day and Mother’s Day as soon as possible. Events and Ideas that provide clear details with strong images will have a better chance of being selected to feature in e-zines and blogs. Also keep in mind it won’t be long until we are promoting Easter events! Upload Gift Vouchers for Mothers’ Day. If you choose to upload a voucher for Mothers’ Day please make sure you target the appropriate market (e.g. female, families) in the blurb and provide a suitable image i.e. a ‘for Her’ voucher should have an image of a female participating in the activity. Again the gift vouchers that follow the best practice guidelines http://forum.outdoorni.com/Thread.aspx?ID=259 will have a better chance of being selected to feature in the e-zines and blogs. If you have any questions or queries regarding any of the above please contact: Sarah Nelson Marketing Intern – CAAN s.nelson@countrysiderecreation.com 02890 303930 |
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