Adventuremark Prominence on CAAN Websites

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chris scott
This user joined in Oct 2008 and has made 319 posts.
Posted on 22 March 2012 at 18:55
Hi all,

The Activity Tourism Working Group met with Mike McClure of Sport NI on Wednesday 13th February to discuss the Adventuremark Accreditation Scheme.

Mike McClure was representing Sport NI (the organisation responsible for the implementation of Adventuremark on behalf of DCAL in Northern Ireland), Northern Ireland's representative on the Adventuremark Managing Forum and Adventure Activities Industry Advisory Committee (AAIAC - the organisation which devised Adventuremark).

Previously the Activity Tourism Working Group (meeting 2nd June 2011) had agreed that those activity providers with Adventuremark accreditation would receive prominence on CAAN's websites from 1st April 2012. This has been communicated on several occasions to the members of the Activity Tourism Forum.

However as applications for assessments in Northern Ireland have progressed it has become clear that Adventuremark in its current format will not cover all of the activities listed on OutdoorNI.com. AAIAC is currently working on a definition of adventure activities, which in its draft format means that only 27 of the 40 activities listed on OutdoorNI.com are eligible. 13 of the ineligible activities are key drivers of traffic to OutdoorNI.com including for example sky diving, hovercrafting, boat trips (sea safaris), diving and 4x4 driving schools.

The Activity Tourism Working Group has therefore decided to indefinitely delay giving prominence to any accreditation scheme on OutdoorNI.com. The Activity Tourism Working Group still supports the Adventuremark scheme in principle and will work with the Adventuremark Managing Forum and AAIAC to rectify this position.

It is recognised that many activities on OutdoorNI.com will never be included within Adventuremark accreditation but they do have external accreditation for National Governing Bodies. The Working Group recognises the importance of communicating the importance of these relevant accreditation schemes to the public.

To following steps are to be taken:

-Mike McClure to report back the Activity Tourism Working Group's comment to Adventuremark Managing Forum at their next meeting on 22nd March 2012.

-Ian Mark - Chair of the Activity Tourism Forum to write an official letter to the Adventuremark Managing Forum reiterating the support for the scheme but airing current frustrations.

-Mike McClure - SportNI and Chris Scott - CAAN to meet to consider how to recognise all forms of accreditation on OutdoorNI.com.

As secretariat for the working group I will endeavour to communicate the outcome of these action points to the Activity Tourism Forum in a timely manner.

It is very positive to see a number of providers have already successfully underwent Adventuremark inspection http://www.adventuremark.co.uk/holders.php?location=Northern%20Ireland and I hope that those eligible continue to seek assessment.

Kind Regards,

Chris Scott
Activity Tourism Manager
Countryside Access and Activities Network (CAAN)
Direct Line: 02890 306 940

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