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OutdoorNI.com - July / August E-marketing Campaign

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sarahnelson
Administrator
This user joined in Jul 2011 and has made 81 posts.
Posted on 16 July 2012 at 16:09
OutdoorNI.com is planning its e-marketing campaign for the end of July / August 2012. There are a number of important dates coming up and in order to gather content for e-marketing we are looking for:

August Bank Holiday
Events and Ideas

Exam Results (Leaving cert results, A Level Results, GCSE Results)
Gift Vouchers for kids – there are a number of exam results being published throughout August and therefore we will be promoting gift vouchers targeted towards kids. If you are uploading a voucher ‘for kids’ make sure you target the appropriate market in the blurb and provide a suitable image. The gift vouchers that follow the best practice guidelines http://forum.outdoorni.com/Thread.aspx?ID=259 will have a better chance of being selected to feature in the e-zines and blogs.

E-marketing:
Ezines
Wkb 23rd July (ROI) - August bank holiday - events and ideas / Gift Vouchers – leaving cert results
Wkb 6th August (NI) – Events/Activities/Gift Vouchers - A Level Results
Wkb 20th August (NI) – August Bank Holiday Weekend – events and ideas / Gift Vouchers - GCSE Results

To be in with a chance of being included in the above marketing activity, upload your events, activity ideas and gift vocuhers as soon as possible (before the stated deadlines for the ezines). Please keep in mind that events and ideas that provide clear details with strong images will have a better chance of being selected to feature in e-zines and blogs and to be promoted on Facebook.

If you have any questions or queries regarding any of the above please contact:

Sarah Nelson
Marketing Intern
Outdoor Recreation NI (Formerly CAAN)
s.nelson@outdoorrecreationni.com
02890 303930

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