June E-marketing Campaign

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This user joined in Jul 2011 and has made 81 posts.
Posted on 29 May 2014 at 11:50
OutdoorNI.com is planning its e-marketing campaign for June 2014. There are a number of important dates coming up and in order to gather content for e-marketing we are looking for:

Summer Schemes
Our Summer Scheme blog is one of our highest searched for and read blogs however we can only include content on summer schemes that we know about. Make sure to upload event details of any summer schemes you are hosting to OutdoorNI for your chance to be included in the blog.
Deadline: Wed 4th June

Father’s Day
Events and experiences
Gift Vouchers – these should not necessarily be Fathers Day themed but should be ‘For Him’ or ‘For Families’ as customers will be purchasing them as a present for their father to enjoy. (The gift vouchers that follow the best practice guidelines http://forum.outdoorni.com/Thread.aspx?ID=259 will have a better chance of being selected to feature in the e-zines and blogs). Please also take this opportunity to check the information on your gift vouchers is up to date in terms of content and price.
Deadline: Wed 4th June

Holidays in Northern Ireland
If you have partnered with any accommodation providers to provide activity breaks be sure to upload these as experiences if you have not already done so. We are particularly keen for information on any onsite glamping pods to be coupled with activities and uploaded as experiences.

The following E-marketing is planned for June:
Wkb 9th June – Father’s Day – events, experiences and gift vouchers to ROI and NI
Wkb 30th June – Schools Out / Holidays at Home to ROI and NI – events and experiences

Top Summer schemes
Holidays in North Ireland

To be in with a chance of being included in the above marketing activity, upload your events by the deadlines specified above. Please keep in mind that events and experiences that provide clear details with strong images will have a better chance of being selected to feature in e-zines and blogs.

Follow the red link at the bottom of this email to download the OutdoorNI User Guide. If you have any questions or queries regarding any of the above please contact:

Sarah Nelson
Marketing Officer
Outdoor Recreation NI
02890 303930
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