Northern Ireland Adventureland Weekend 2013 - How to get Involved!

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beverley pierson
This user joined in Oct 2008 and has made 48 posts.
Posted on 10 January 2013 at 16:41
Dear All,

As agreed at the last Activity Tourism Working Group meeting in December 2012, the Northern Ireland Adventureland Weekend 2013 has been scheduled for Saturday 23rd and Sunday 24th March.

As with last year, the Northern Ireland Tourist Board (NITB) will commit budget and resources to the event. Outdoor Recreation NI and NITB will combine their resources to promote the event but like last year it is reliant on support from private sector activity providers to ensure its success.

Last year over 32 activity providers offered 90 activity events to nearly 1400 people throughout the weekend, I hope that with your support this year we can make the event even bigger and better.

• To increase the awareness of the wide range of outdoor activities available in Northern Ireland to both the Northern Irish and Republic of Ireland day tripper population
• To enhance activity tourism’s role as a key driver of spend within the tourism sector

• ‘Kick Start’ activity season
• Generate repeat bookings for activity providers
• Generate £400,000 PR value
• Increase targeted consumer data collection and digital footprint

So how do you get involved?

Please find details available to download from the red link at the bottom of this email outlining how to get involved including guidance notes and good practice examples. The deadline to upload events is Friday 1st February 2013.

Providers wishing to offer the same or a similar event from last year's campaign now have the facility to copy the event information across for this year's campaign in order to save time in uploading all this information again.

Please note in order to take part in the Northern Ireland Adventureland Weekend Campaign, outdoor activity providers are required to have the necessary external safety accreditation.


Marketing and promotion of the event will be lead by NITB & Outdoor Recreation NI.

Please do not promote the event to the public until Friday 22nd February 2013. At this stage the event mini website and marketing campaign will be in place.

Both Sarah Nelson and I from Outdoor Recreation NI’s marketing team are available to advise you on the concept and description of your event and assist with any questions or queries regarding Northern Ireland Adventureland Weekend. Please find our contact details within the downloaded document.


Beverley Pierson
Marketing Officer
Outdoor Recreation NI
+44 (0)28 9030 3938
Word Document
924.0 KB

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