NITB Tourism Technology Masterclass

Hi all,

Given that this was identified by activity providers at October's Activity Tourism Forum please find details below on:

NITB Tourism Technology Masterclass
Thursday 31st Jan 0930 -1400
Stormont Hotel

Why attend?
At this Tourism Technology masterclass we will:
• Find out how technology is being used globally to attract and retain visitors
• We will present some of the latest local research into how visitors use technology to plan their breaks in Northern Ireland
• You will learn how local tourism businesses can use these insights to promote your offering and to generate business

Tourism Technology Trends
• The growth and integration of tourism and digital technology has been exponential over the past five years.
• Globally tourists are increasingly using digital channels to research, plan and most importantly book their breaks.
• Purchasing decisions have become faster and value for money is a priority in austere times.
• Visitors to Northern Ireland are using new ways to source information and book their holidays, but what does this mean for our 'warm welcome' and ability to promote our tourism offering in a personal way?

This masterclass is being hosted with Logon.ni and our industry partners, who will be on-hand to answer your questions on how we can help you make more of the digital opportunities to promote and grow your business.

Attendance is complimentary with lunch provided. Space is limited and will be allocated on a strictly first come first served basis.

For agenda, information on key note speaker and registration see http://bit.ly/VMeORZ

Kind Regards,

Chris Scott
Activity Tourism Manager
Outdoor Recreation NI