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chris scott Administrator This user joined in Oct 2008 and has made 319 posts. | Posted on 18 February 2013 at 20:16 Dear Activity Provider, The next Activity Tourism Forum is scheduled for: Tuesday 5th March 2013 Greenmount Agricultural College, Antrim Agenda 11.15 a.m. Welcome and Introductions 11.20 a.m. Northern Ireland Adventureland Weekend 2013 Update on marketing campaign from NITB and Outdoor Recreation NI 11.50 a.m. Top Tips for Customer Retention It costs over 10 times more to recruit a new customer than it does to retain a current one. Find out some simple steps activity providers can take to increase customer retention 12.05 p.m. Generating PR "If I was down to the last dollar of my marketing budget I'd spend it on PR!"- Bill Gates The Outdoor Recreation NI Marketing Team generated PR in excess of £20m of equivalent advertising value between 2009 - 2012. Find out their key tactics employed 12.20 p.m. A.O.B 12.30 p.m. Distribution of Marketing Materials for Northern Ireland Adventureland Weekend Those provider participating can collect flyers, posters, PR templates. The Activity Tourism Forum is preceded by Outdoor Recreation NI Network Meeting which begins at 9.30 a.m. All activity providers are welcome to attend. The meeting will commence with an update on the recent work of Outdoor Recreation NI, followed by short presentations from CANI, the Faughan Valley Landscape Partnership Scheme and Far and Wild. The full agenda is available to download from the red link at the bottom of this email. I would be grateful if you could email Sylvia on Sylvia@outdoorrecreationni.com or on 28 90 303930 no later than Thursday 28th February 2013 to confirm your attendance at the meeting.
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