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OutdoorNI.com Christmas Gift Voucher Campaign 2013

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sarahnelson
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This user joined in Jul 2011 and has made 81 posts.
Posted on 14 November 2013 at 09:12
We will be launching the OutdoorNI.com Gift Voucher Christmas campaign next week. The social media and e-marketing promotional campaign will include:

Regular Blogs on Northern Ireland’s Adventure Blog http://www.outdoorni.com/blog/adventure/
•Christmas Gift Ideas for Couples
•Christmas Gift Ideas for Him

Regular OutdoorNI.com promotional e-zines distributed to over 8,500 targeted customer contacts:
•Wkb 18th – launch of xmas vouchers
•Wkb 25th – Launch of OutdoorNI Awards / xmas vouchers
•Wkb 2nd Dec – xmas vouchers
•Wkb 9th Dec – xmas vouchers, customers top picks
•Wkb 16th Dec – xmas vouchers
•Thursday 19th Dec – xmas vouchers last postage day

Regular Facebook (over 4,200+ fans) and Twitter (1,875 followers) updates on OutdoorNI.com Facebook http://www.facebook.com/OutdoorNI and Twitter pages https://twitter.com/OutdoorNI

Key Facts on Gift Voucher Performance:
•£25,411.15 worth of gift vouchers sold in the last financial year
•£14,421.45 worth of gift vouchers sold in Nov & Dec 2012
•Average spend per voucher £58
•35,500 unique page views to the gift voucher page in the last financial year
•57% of vouchers purchased in the last financial year were for individuals (For Him / For Her), 42% ‘For Couples’ and 1% ‘For Families’.

Please now take time to review your current vouchers online to ensure all content and pricing is up to date. Or alternatively if you haven’t already uploaded gift vouchers or wish to upload more then please do so ASAP to ensure you benefit from the OutdoorNI.com Christmas campaign. Information on how to get involved as well as guidance on what works and what doesn’t when it comes to product & content is available to download (see appendix 1) from the link at the bottom of the page.

** Please remember there is a gift voucher tab on all activity provider pages which filters through to a list of gift vouchers provided by that particular provider. Please see the following link as an example http://www.outdoorni.com/providers/586/the-jungle-ni/gift-vouchers/. This link is a great tool to promote your gift vouchers through your own e–marketing and Facebook campaigns.**

If you have any questions or queries regarding any of the above or require any further help or advice please do not hesitate to contact me:

Sarah Nelson
Marketing Executive
Outdoor Recreation NI
s.nelson@outdoorrecreationni.com
028 9030 6942

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sarahnelson
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This user joined in Jul 2011 and has made 81 posts.
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Posted on 14 November 2013 at 09:17
Document now attached.
Word Document
2.6 MB

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