Activity Tourism Forum Booking Form and Programme – 29th January 2014

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beverley pierson
This user joined in Oct 2008 and has made 48 posts.
Posted on 7 January 2014 at 16:26
The next Activity Tourism Forum will take place on Wednesday 29th January 2014 at Massereene Golf Club in Antrim from 10.00am to 3.30pm. Please find an event programme below.

This event is free of charge. If you would like to attend this event please download and complete the Booking Form from the red link below. Post or email completed booking forms to Outdoor Recreation NI no later than 5pm on Friday 24th January 2014.

Event Programme

10.00 – 10.30 Registration

10.30 – 10.35 Welcome

10.35 – 11.20 Creating Experiences

A New Approach – ‘Experiential Tourism’
Julie McLaughlin, NITB Activity Tourism Officer

NITB will introduce their new approach of creating experiences in order to allow Northern Ireland to reach its tourism potential. Outlining how tourism providers can best work together to develop tourism experiences around our visitors' needs and motivations.

Best Practice Approach
Paul Harmon, Electric Escapes www.electricescapes.ie

This Mayo based activity provider will showcase how he has successfully developed cycling experiences - combining the nature, food and culture of Ireland's west coast aboard electric bikes.

11.20 – 11.45 Tea & Coffee

11.45 – 12.30 Marketing

Simple Steps to Social Media Success
Paul Coleman, NITB Social and Digital Media Manager

Find out the most effective methods employed by NITB to engage and interact with visitors via social media.

Practical Steps to Customer Retention
Annette Eatock, Lizard Adventure www.lizardadventure.co.uk

This small activity provider based in Cornwall will share strategies that have ensured they have maintained a high level of customer retention within their business.

12.30 – 1.00 Training & Trends

Upcoming Training Opportunities
Siobhan Weir - NI Manager SkillsActive & Kieran Swail - i3 Southern Regional College

Gain insight into the supporting role that SkillsActive provides to the activity tourism sector and find out how to register for upcoming DEL supported social media training.

Trends in the Northern Irish Outdoor Industry
Chris Scott, Activity Tourism Manager, Outdoor Recreation NI

Update on the recent trends within the activity tourism industry in Northern Ireland.

1.00 – 2.00 Lunch

2.00 – 3.00 Industry Updates

Mike McClure, Sport NI

Update on the progress of Adventuremark within Northern Ireland and the current funding that is available to outdoor activity providers.

Northern Ireland Adventureland Weekend 2014
Beverley Pierson, Outdoor Recreation NI & Julie McLaughlin, NITB

Outline of plans for event recruitment and promotion of 2014 campaign.

Outdoor Recreation NI Training
Richard Gawith, Outdoor Recreation NI

Brief overview of the training plans for 2014 with the opportunity to feedback on specific sector needs.

3.00 – 3.30

Working Group Elections
Networking Opportunity

Kindest regards

Beverley Pierson
028 9030 3938
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