OutdoorNI Christmas Gift Voucher Campaign 2014 – Please Action

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This user joined in Jul 2011 and has made 81 posts.
Posted on 22 October 2014 at 14:50
We will be launching the OutdoorNI.com Gift Voucher Christmas campaign at the start of November so it is important that you now take time to review your vouchers currently listed on OutdoorNI to ensure all content and pricing is up to date. Or alternatively if you haven’t already uploaded gift vouchers or wish to upload more then please do so ASAP to ensure you benefit from the OutdoorNI.com Christmas campaign. Information on how to get involved as well as guidance on what works and what doesn't when it comes to product & content is available to download (see appendix 1) from the link at the bottom of the page.

The social media and e-marketing promotional campaign will include:

Regular Blogs on Northern Ireland’s Adventure Blog http://www.outdoorni.com/blog/adventure/
•Christmas Gift Ideas for Couples
•Christmas Gift Ideas for Him

A 6 week e-newsletter campaign distributed to over 13,000 targeted customer contacts

Social Media
This year we will be implementing a targeted Facebook advertising campaign featuring the gift vouchers alongside regular Facebook (6,306+ fans) and Twitter (2,477 followers) updates on OutdoorNI.com Facebook http://www.facebook.com/OutdoorNI and Twitter pages https://twitter.com/OutdoorNI

Key Facts on Gift Voucher Performance:
•£39,217 worth of gift vouchers sold in the last financial year
•£22,940.95 worth of gift vouchers sold in Nov & Dec 2013
•Average spend per voucher £55
•57,089 unique page views to the gift voucher page in the last financial year
•70% of vouchers purchased in the last financial year were for individuals (For Him / For Her), 27% ‘For Couples’ and 3% ‘For Families’.

** Please remember there is a gift voucher tab on all activity provider pages which filters through to a list of gift vouchers provided by that particular provider. Please see the following link as an example http://www.outdoorni.com/providers/415/clearsky-adventure-centre/gift-vouchers/ . This link is a great tool to promote your gift vouchers through your own e–marketing and Facebook campaigns.**

If you have any questions or queries regarding any of the above or require any further help or advice please do not hesitate to contact me:

Sarah Nelson
Marketing Officer
Outdoor Recreation NI
028 9030 6942
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