Northern Ireland Adventureland Weekend 2015 – Upload your Events Now!

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This user joined in Jul 2011 and has made 81 posts.
Posted on 7 January 2015 at 15:20
Dear Activity Provider,

As agreed at the last Activity Tourism Working Group meeting in December 2014, Northern Ireland Adventureland Weekend (NIA) 2015 has been scheduled to take place on Saturday 28th and Sunday 29th March 2015.

Similar to last year, Outdoor Recreation NI and NITB will combine their resources to promote the event which will focus on an online marketing campaign because firstly this method was found to be the most effective promotional tool and secondly because of budget cuts. However, the event is still completely reliant on support from private sector activity providers to ensure its success.

Last year, NIA was supported by 27 accredited private sector outdoor activity providers offering a total of 58 events with 258 activity sessions throughout the weekend.
The aims and objectives remain the same for 2015’s event and are as follows:

• To increase the awareness of the wide range of outdoor activities available in Northern Ireland to the Northern Ireland population

• ‘Kick Start’ activity season
• Generate repeat bookings for activity providers
• Generate £400,000 PR value
• Increase targeted consumer data collection and digital footprint


Please find details available to download from the red link at the bottom of this email outlining how to get involved and upload your events for the weekend. The deadline to upload events is Friday 30th January 2015.

Providers wishing to offer the same / a similar event from 2014’s NI Adventureland Weekend now have the facility to duplicate the event information across into ‘View/Edit My NIA 2015 Events’ in order to save time in uploading all this information again, please see the word document for more details.

Please note in order to take part in 2015’s Northern Ireland Adventureland Weekend Campaign, outdoor activity providers are required to have the necessary external safety accreditation.


Marketing and promotion of the event will be led by Outdoor Recreation NI and NITB, the event will be launched to the public on Friday 27th February so please do not promote it to the public until after this date to ensure the event mini website and online booking are in place.

Both Sarah Nelson and I from Outdoor Recreation NI’s marketing team are available to advise you on the concept and description of your event and assist with any questions or queries regarding Northern Ireland Adventureland Weekend. Please find our contact details within the downloaded document.


Beverley Pierson
Marketing Officer
Outdoor Recreation NI
+44 (0)28 9030 3938
Word Document
811.5 KB

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