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Get promoted in OutdoorNI.com’s February E-Marketing Campaign

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sarahnelson
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This user joined in Jul 2011 and has made 81 posts.
Posted on 14 January 2015 at 11:01
OutdoorNI.com is planning its e-marketing campaign for February 2015. We will be carrying out an online marketing campaign with the objective of increasing the awareness of the range of outdoor activities available at this time of year to both the NI and ROI markets.

As well as our ongoing Facebook and Twitter Campaign we will also be writing the following:

BLOGS:
OutdoorNI Valentine’s Day Blog – Promoting different ways to spend Valentine’s Day
Discover Northern Ireland Blog - Romantic Breaks to get your heart racing

NI & ROI EZINES:
Valentines: Gift Vouchers, Events, Experiences
Half Term: Events, ideas to keep the kids amused

In order to gather content for the above e-marketing we are looking for you to upload the following (user guide available to download from link at bottom) by THURSDAY 22nd JANUARY:

•Events – Valentines and Half Term

•Activity Ideas - please make sure that these are all up to date. Remember unlike events, activity ideas are NOT date specific but are simply set to inspire the customer. Therefore these do not have to be Valentines themed but can be ideas to inspire couples to experience an activity together.

•Gift Vouchers – Please make sure these are up to date. Vouchers that will work best for the Valentine’s market will be the ‘for Him’ and for ‘for Her’ activity experiences. Again they don’t have to be themed but will be activities that could be given as a present or a voucher for two people to enjoy together. Gift vouchers that follow the best practice guidelines http://forum.outdoorni.com/Thread.aspx?ID=351 will have a better chance of being selected to feature in the e-zines and blogs.

Remember the more you engage with the site the more coverage you will receive within our marketing activity - we can only promote your events if we know about them!

As always Events and Experiences that provide clear details with strong images will have a better chance of being selected to feature in e-zines and blogs.

If you have any questions or queries regarding any of the above please contact me:

Sarah Nelson
Marketing Officer
s.nelson@outdoorrecreationni.com
Direct Line: 02890306942

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sarahnelson
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This user joined in Jul 2011 and has made 81 posts.
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Posted on 14 January 2015 at 11:03
OutdoorNI User Guide Attached
Word Document
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