Outdoor NI Summer Campaign Launch 29th May 2009

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chris scott
This user joined in Oct 2008 and has made 319 posts.
Posted on 21 May 2009 at 13:08
Hi all,

CAAN will be launching the OutdoorNI.com Summer Campaign on Friday 29th May.

The purpose of the campaign is to draw consumers towards OutdoorNI.com – which will have a ‘new look’ from Friday 29th with a more commercial base.

The campaign activities will include:

Attendance at key exhibitions

Docklands Maritime Festival, Dublin 30,31 May, 1June
Water ways Ireland Riverfest, Coleraine 13, 14 June
The Belfast Maritime Festival (Tall Ships) 13-16 August
Garden Gourmet Belfast 19, 20 Sept
The National Ploughing Championships, Athy, Co Kildare 22, 23, 24 Sep

E-marketing via targeted consumer OutdoorNI e-zines

E-zines will be region specific i.e. NI, ROI, GB consumers will receive different versions with targeted information

2nd and 3rd e-zine will be targeted according to level of expertise i.e. family, occasional active, regular amateur, dedicated expert.

May 29th
Early July
Early August

Google Adwords campaign + refined Search Engine Optimisation

Ongoing PR Campaign throughout summer – targeting ROI

To make sure your organisation gets the most out of the campaign please make sure your profiles, special offers, events, packages are up to date. Remember your competitors are only a click away.

I have sent you a separate email outlining – How to update your profile on OutdoorNI in order to embrace the new changes.

Thank you for your continued support. If you have any questions or queries regarding the campaign or website please do not hesitate to contact me.

Kind Regards,

Chris Scott

Marketing Officer

Countryside Access and Activities Network (CAAN)

The Stableyard, Malone Road, Barnett's Demesne

Belfast BT9 5PB

02890 303 930 (Reception)

02890 306 940 (Direct Line)

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