OutdoorNI.com Consumer E-zines

Hi All,

As part of Outdoor NI’s summer campaign we have sent out approximately 10,000 Outdoor E-zines during this week.

The e-zines have been targeted by region i.e. NI, ROI and GB. We have set up a further CRM system to allow the consumer further select their preferences see www.outdoorni.com/updateprofile.aspx . This will allow us further segment the market in future e-marketing activity. Specific walking, cycling and canoeing e-zines will also follow over the forthcoming weeks.

For ease of communication I have copied all the e-zines into a MS Word document and they are available to download from the trade on-line forum – click on red link at the bottom of this e-mail.

If you have any comments regarding the e-zines I would be glad to receive them.

To receive the next e-zine directly to your inbox please enter your details via the following link http://www.outdoorni.com/Newsletter.aspx



Kind Regards,
Chris Scott
Marketing Officer
Countryside Access and Activities Network (CAAN)
02890 306 940 (Direct Line)
chris@countrysiderecreation.com