Northern Ireland Tourist Board - Tourism Innovation Fund Launched

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chris scott
This user joined in Oct 2008 and has made 319 posts.
Posted on 23 June 2009 at 11:22
Hi all,

For those of you who are not already aware - Tourism Minister Arlene Foster launched NITB's £2 million Tourism Innovation Fund on Tuesday 18th June.

The fund aims to help revenue projects to grow tourism, stimulate product development and improve the visitor experience with a particular focus on bringing local stories to life.

As part of the launch, the Minister visited the famous CS Lewis statue in Belfast to see first-hand how Northern Ireland’s unique stories can be brought to life for visitors. Launching the fund Arlene Foster said: “The aim of the Innovation Fund is to enhance the growth, quality, competitiveness and sustainability of tourism in Northern Ireland by stimulating product development and improving the visitor experience.

“During these challenging economic times it is great to see such a scheme aiming to help businesses in the tourism industry to grow and in turn, improve the visitor experience in Northern Ireland.”

Howard Hastings, Chairman of NITB said: “I am delighted that the Northern Ireland Tourist Board is able to deliver a scheme that can make a real difference to local tourism businesses and directly impact the visitor experience in such a positive way.

“This scheme will encourage unique, individual and compelling reasons for visitors to come to Northern Ireland and return in the future. It will focus on revenue projects such as creative interpretation and innovative ways to showcase our many tourism products.

“We are seeking revenue projects which provide innovative and creative solutions to market demands. With grant levels starting at £20,000 and up to a maximum of £150,000, this is a real opportunity for tourism businesses in Northern Ireland and I encourage organisations to find out more about this scheme.”

For further information on the Tourism Innovation Fund visit www.nitb.com/tif.

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