Generate Effective PR

Generate Effective PR!

Our aim at CAAN is to raise public awareness of outdoor recreation opportunities across Northern Ireland. CAAN websites received 58,000 unique visitors between April and June this year alone. These sites provide an unrivalled platform from which to inform consumers of what is on offer with regards to outdoor activities.

We would really encourage all activity providers to be pro-active in updating any news items that may be relevant to outdoor consumers.

What are the benefits of updating your news items with CAAN?

• CAAN will take these news items and ensure that they reach their target market through 4 specialized websites; WalkNI, CanoeNI, CycleNI and OutdoorNI.

• CAAN uses these news items to distribute press releases to local and national media, the Northern Ireland Tourist Board (NITB) and Tourism Ireland (TIL) in order to gain the maximum amount of PR for outdoor recreation in Northern Ireland.

• CAAN will distribute regular E-Zines to various interested groups in order to raise awareness of news items within the outdoor recreation industry.

• CAAN frequently organises ‘Familiarisation Trips’ for specialisaed journalists to experience what Northern Ireland has to offer in terms of outdoor recreation. These trips provide great opportunities for local businesses to get quality media exposure in national publications.

All this can only happen if CAAN is kept up to date with regular, relevant news stories from YOU the providers.

We welcome any news item no matter how important you may feel it is. One recent example was a news article publicizing BIKE WEEK 2009. This article was posted up on CycleNI and then distributed around a 350 strong media contact list including local and national newspapers and magazines, generating vital publicity for this event.

To update details on CAAN websites simply visit www.outdoorni.com and click on ‘Trade Customers Click Here’. Enter your username and password and hit enter. (If you have forgotten your username and/or password please do not hesitate to contact the CAAN marketing team). On the news tab click ‘add news article’. Fill in the details of your news article and attach a relevant image. Hit submit. We will then approve the article and post it on the appropriate site.

As well as keeping us informed about relevant news stories we are also encouraging all our activity providers to ensure that their CAAN website profiles are up-to-date. Keeping accurate, relevant information on CAAN websites is essential if we are together going to maximize the opportunity of E-marketing.

Attached is a press release template. We would encourage all activity providers to use this template when informing CAAN of any news, events, packages and/or special offers in the future.

Hope to hear from you soon.

Kind Regards

Chris Armstrong
Marketing Executive
Countryside Access and Activities Network
The Stableyard, Malone Road
Barnett's Demesne
Belfast
BT9 5PB
02890 306 941
www.countrysiderecreation.com
www.outdoorni.com
www.walkni.com
www.canoeni.com
www.ecotrailsni.com