OutdoorNI Halloween Marketing Campaign – Get Promoted

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This user joined in Jul 2011 and has made 81 posts.
Posted on 22 September 2015 at 12:19
We will be carrying out an online marketing campaign in the lead up to the Halloween holidays with the objective of increasing the awareness of the range of outdoor activities available to both the Kids & Family and Fun with Friends Markets in both NI & ROI.

Thank you to those who have already uploaded events. For those who have yet to do so please upload (user guide available to download from link at bottom) the following for the chance to be included in the OutdoorNI.com e-newsletters, blogs and social media as well as in any content suggestions to NITB and other media partners:

• Events
• Activity Ideas - Remember unlike events, activity ideas are NOT date specific but are simply set to inspire the customer. Whilst your profile allows you to tell the consumer everything you do, the ‘Activity Ideas’ section allows you to tell the consumer what you do best and is a great way to promote your ‘best sellers.’ Therefore these won’t be Halloween themed but will be activities that customers can enjoy over the Halloween break and indeed throughout the year.


The promotional campaign will include:
w/b 5th Oct – Top Halloween Adventures Blog
w/b 12th Oct – E-newsletter to ROI market feat Halloween, Half Term, BH events and activity break ideas
w/b 19th Oct – E-Newsletter to NI market feat Halloween and Half Term events and ideas
We will also be gathering content for our ongoing Facebook and Twitter campaign.

Events and ideas that provide clear details with strong images will have a better chance of being selected to feature in e-zines and blogs. Only appropriately accredited providers will be given prominence and be featured in e-newsletters, blogs etc.

Remember the more you engage with the site the more coverage you will receive within our marketing activity - we can only promote your events if we know about them!

If you have any questions or queries regarding any of the above please contact:

Sarah Nelson
Marketing Officer
02890 303930
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