OutdoorNI Christmas Gift Voucher Campaign 2016

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Jayne Woodrow
This user joined in May 2014 and has made 19 posts.
Posted on 20 October 2016 at 16:55
We will be launching the OutdoorNI.com Gift Voucher Christmas campaign at the start of November so it is important that you now take time to review your vouchers currently listed on OutdoorNI to ensure all content and pricing is up to date.

Alternatively, if you haven’t already uploaded gift vouchers or wish to upload more then please do so ASAP to ensure you benefit from the OutdoorNI.com Christmas campaign. I have attached information on how to get involved as well as guidance on what works and what doesn't when it comes to product & content below.

The deadline to ensure you get your new/ existing gift vouchers included in the Christmas Campaign is THURSDAY 3RD NOVEMBER 2016.

Good imagery to sell experiences is very important so please send any new images/videos across to me to help with the promotion of your vouchers. Please email these to jayne@outdoorrecreationni.com

The social media and e-marketing promotional campaign will include:

Blogs - Regular Blogs on Northern Ireland’s Adventure Blog http://www.outdoorni.com/blog/adventure/

A 6 week e-newsletter campaign distributed to over 14,800 targeted customer contacts

Social Media
A Facebook and Twitter campaign featuring the gift vouchers (8,761+ Facebook fans) and (3,692 Twitter followers)

Key Facts on Gift Voucher Performance:
•£37,617 worth of gift vouchers sold in the last year
•£18,523 worth of gift vouchers sold in Nov & Dec 2015
•Average spend per voucher £60
•77,000+ unique page views to the gift voucher page in the last year
•52% of vouchers purchased in the last financial year were for individuals (For Him / For Her), 45% For Couples / For Two and 3% for Families / Groups.

** Please remember there is a gift voucher tab on all activity provider pages which filters through to a list of gift vouchers provided by that particular provider. Please see the following link as an example: http://www.outdoorni.com/providers/18/todds-leap/gift-vouchers/ . This link is a great tool to promote your gift vouchers through your own e–marketing and Facebook campaigns.**

If you have any questions or queries regarding any of the above or require any further help or advice please do not hesitate to contact me:

Jayne Woodrow
Marketing Executive
Outdoor Recreation NI
028 9030 3930
Word Document
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